Marketing implementation in small and midsized industrial firms an exploratory study

Industrial Marketing Management

Volumn 25, Issue 1, 1996, Pages 67-78

  Sashittal, Hemant C ^a   Wilemon, David ^b  

^a ST JOHN FISHER COLLEGE   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0029688192     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/0019-8501(95)00066-6     Document Type: Article

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