Clustering the consumers on the basis of their perceptions of the Internet banking services

Internet Research

Volumn 16, Issue 3, 2006, Pages 304-322

  Mäenpää, Katariina ^a  

^a TAMPERE UNIVERSITY OF TECHNOLOGY   (Finland)

Author keywords

Banking; Cluster analysis; Consumer behaviour; Electronic commerce; Internet

Indexed keywords

EID: 33745439456     PISSN: 10662243     EISSN: None     Source Type: Journal    
DOI: 10.1108/10662240610673718     Document Type: Article

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