-
1
-
-
0001449665
-
A new product growth model for consumer durables
-
Bass, F., 1969, 'A New Product Growth Model for Consumer Durables', Management Sciences, Vol. 15, No.1, pp.215-27.
-
(1969)
Management Sciences
, vol.15
, Issue.1
, pp. 215-227
-
-
Bass, F.1
-
2
-
-
21844481302
-
Why the bass model fits without decision variables
-
Bass, F., T. Krishnan and D. Jain, 1994, 'Why the Bass Model fits without Decision Variables', Marketing Sciences, Vol.13, No.3, pp.203-25.
-
(1994)
Marketing Sciences
, vol.13
, Issue.3
, pp. 203-225
-
-
Bass, F.1
Krishan, T.2
Jain, D.3
-
3
-
-
0012800906
-
Bass ou le marketing scientifique
-
Alain Jolibert (ed.), Paris : Management et Société
-
Bemmaor, A.C., 2000, 'Bass ou le Marketing Scientifique', in Alain Jolibert (ed.), Les Grands Auteurs en Marketing, Paris : Management et Société pp.9-23.
-
(2000)
Les Grands Auteurs en Marketing
, pp. 9-23
-
-
Bemmaor, A.C.1
-
4
-
-
0031898696
-
Staged estimation of international diffusion models
-
Dekimpe, M., P. Parker and M. Savary, 1998, 'Staged Estimation of International Diffusion Models', Technological Forecasting and Social Change, Vol.57, No.2, pp.105-32.
-
(1998)
Technological Forecasting and Social Change
, vol.57
, Issue.2
, pp. 105-132
-
-
Dekimpe, M.1
Parker, P.2
Savary, M.3
-
6
-
-
4243943076
-
Le Casse-tête de la Mesure de I'innovation dans les Services: Enquête sur les Enquêtes
-
Djellal, F. and F. Gallouj, 2000. 'Le Casse-tête de la Mesure de I'innovation dans les Services: Enquête sur les Enquêtes', Revue d'économie industrielle, Vol.93, No.4, pp.7-28.
-
(2000)
Revue d'économie industrielle
, vol.93
, Issue.4
, pp. 7-28
-
-
Djellal, F.1
Gallouji, F.2
-
7
-
-
33748917223
-
-
Presses, Paris: universitaires de France
-
Dufour, A., 1995, Internet, Paris: Presses universitaires de France.
-
(1995)
Internet
-
-
Dufour, A.1
-
8
-
-
0001658133
-
A nonuniform influence innovation diffusion model of new product acceptance
-
Easingwood, C., V. Mahajan and E. Muller, 1983, 'A Nonuniform Influence Innovation Diffusion Model of New Product Acceptance', Marketing Science, Vol.2, No.3, pp.273-95.
-
(1983)
Marketing Science
, vol.2
, Issue.3
, pp. 273-295
-
-
Easingwood, C.1
Mahajan, V.2
Muller, E.3
-
10
-
-
0012861336
-
La Percée du Téléphone portable et d'Internet
-
INSEE
-
INSEE, 2000, 'La Percée du Téléphone Portable et d'Internet', Insee Première, No.700.
-
(2000)
Insee Première
, vol.700
-
-
-
11
-
-
0012784356
-
Le Concept d'externalité de Réseau et ses Apports au Marketing
-
Le Nagard-Assayag, E., 1999, 'Le Concept d'externalité de Réseau et ses Apports au Marketing', Recherche et Applications en Marketing, Vol.14, No.3, pp.59-78.
-
(1999)
Recherche et Applications en Marketing
, vol.14
, Issue.3
, pp. 59-78
-
-
Le Nagard-Assayag, E.1
-
12
-
-
0000287950
-
Innovation diffusion in a dynamic potential adopter population
-
Mahajan, V. and R. Peterson, 1979, 'Innovation Diffusion in a Dynamic Potential Adopter Population', Management Science, Vol.15, No.1, pp.1-26.
-
(1979)
Management Science
, vol.15
, Issue.1
, pp. 1-26
-
-
Mahajan, V.1
Peterson, R.2
-
14
-
-
0003162605
-
New product diffusion models in marketing: A review and direction for research
-
Mahajan, V., E. Muller and F. Bass, 1990, 'New Product Diffusion Models in Marketing: A Review and Direction for Research', Journal of Marketing, Vol.54, No.1, pp.1-26.
-
(1990)
Journal of Marketing
, vol.54
, Issue.1
, pp. 1-26
-
-
Mahajan, V.1
Muller, E.2
Bass, F.3
-
16
-
-
0002176003
-
A meta-analysis of applications of diffusion models
-
Sultan, F., J. Farley and D. Lehmann, 1990, 'A Meta-Analysis of Applications of Diffusion Models', Journal of Marketing Research, Vol.27, No.1, pp.70-77.
-
(1990)
Journal of Marketing Research
, vol.27
, Issue.1
, pp. 70-77
-
-
Sultan, F.1
Farley, J.2
Lehman, D.3
-
17
-
-
0031506838
-
Kalman filter estimation of new product models
-
Xie, J., M. Song, M. Sirbu and Q. Wang, 1997, 'Kalman Filter Estimation of New Product Models', Journal of Marketing Research, Vol.34, No.4, pp.378-93.
-
(1997)
Journal of Marketing Research
, vol.34
, Issue.4
, pp. 378-393
-
-
Xie, J.1
Song, M.2
Sirbu, M.3
Wang, Q.4
|