Reflections on "a meta-analysis of applications of diffusion models"

Journal of Marketing Research

Volumn 33, Issue 2, 1996, Pages 247-249

  Sultan, Fareena ^a   Farley, John U ^a   Lehmann, Donald R ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0008848730     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.2307/3152151     Document Type: Article

References (21)

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