Transition to a market orientation in China: Preliminary evidence

Marketing Intelligence and Planning

Volumn 24, Issue 4, 2006, Pages 332-346

  Bathgate, Ian ^a   Omar, Maktoba ^b   Nwankwo, Sonny ^a   Zhang, Yinan ^a  

^a UNIVERSITY OF EAST LONDON   (United Kingdom)

^b EDINBURGH NAPIER UNIVERSITY   (United Kingdom)

Author keywords

China; Market orientation; Transition management

Indexed keywords

EID: 33744818933     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500610672080     Document Type: Article

References (56)

1. Akimova, I. (2000), "Development if market orientation and competitiveness of Ukrainian firms", European Journal of Marketing, Vol. 34 Nos 9/10, pp. 1128-48.
2. Arndt, J. (1981), "The political economy of marketing systems: reviving the institutional approach", Journal of Macromarketing, Vol. 1 No. 1, pp. 36-47.
3. Bogel, G. and Huszty, A. (1999), "Transition to a market economy as inflection points: Can strategy help?", business horizons, July/ August, pp. 7-13.
4. Broadman, H. (1999), "The chinese state as corporate shareholder", Finance & Development, Vol. 36 No. 3, pp. 52-6.
5. Brownlie, D., Saren, M., Whittington, R. and Wensley, R. (1994), "The new marketing myopia: Critical perspectives on theory and research in marketing - introduction", European Journal of Marketing, Vol. 28 No. 3, pp. 6-12.
6. Carrillat, F., Jaramillo, F. and Locander, W. (2004), "Market-driving organisations: A framework", Academy of Marketing Science Review, Vol. 2004 No. 05, avaliable at: www.amsreview.org/articles/carrillat05-2004.pdf.
7. Chan, T. and Cui, G. (2004), "Consumer attitudes towards marketing in a transition economy: A replication and extension", Journal of Consumer Marketing, Vol. 21 No. 1, pp. 10-26.
8. Churchill, G. (1979), "A paradigm for developing better measures of marketing constructs", Journal of Marketing Research, Vol. 6, pp. 64-73.
9. Coviello, N., Brodie, R., Danaher, P. and Johnston, W. (2002), "How firms relate to their markets: An empirical examination of contemporary marketing practices", Journal of Marketing, Vol. 66 No. 3, pp. 33-46.
10. Day, G. (1998), "What does it mean to be market-driven?", Business Strategy Review, Vol. 9 No. 1, pp. 1-14.
11. Deng, S. and Dart, J. (1999), "The market orientation of chinese enterprises during a time of transition", European Journal of Marketing, Vol. 33 Nos 5/6, pp. 631-45.
12. Deshpandé, R. (Ed.) (1999), Developing a Market Orientation, MSI/ Sage, London.
13. Deshpandé, R. and Farley, J. (1998), "Measuring market orientation: Generalisations and synthesis", Journal of Market Focused Management, Vol. 2, pp. 214-32.
14. Dixon, F. (2002), "Emerging macromarketing concepts: From Socrates to Alfred Marshall", Journal of Business Research, Vol. 55, pp. 87-95.
15. Furrer, O., Lantz, C. and Perrinjaquet, A. (2004), "The impact of values on attitude toward market orientation", Working Paper No. 04-001, Marketing Science Institute.
16. Grinyer, P., Mayes, D. and McKierrnan, P. (1989), Sharpbenders: The Secrets of Unleashing Corporate Potentials, Blackwell, Oxford.
17. Grove, A. (1996), Only the Paranoid Survive, Harper Collins, London.
18. Haley, G. and Tan, C.T. (1999), "East versus west: Strategic marketing management meets the asia networks", Journal of Business & Industrial Marketing, Vol. 14 No. 3, pp. 91-100.
19. Handelman, J. and Arnold, S. (1999), "The role of marketing actions with a social dimension appeals to the institutional environment", Journal of Marketing, Vol. 63 No. 3, pp. 33-48.
20. Harris, L. and Cai, K. (2002), "Exploring market driving: A case study of De Beers in China", Journal of Market-Focused Management, Vol. 5, pp. 171-96.
21. Heiens, R. (2000), "Market orientation: Towards an integrated framework", Academy of Marketing Science Review, www.amsrevieworg/ amsrev/forum/heiens01.
22. Ho, S. (2001), "Executive insight: Growing consumer power in China: some lessons for managers", Journal of International Marketing, Vol. 9 No. 1, pp. 64-83.
23. Hooley, G., Cox, T., Fahy, J., Shipley, D., Beracs, J., Fonfara, K. and Snoj, B. (2000), "Market orientation in the transition economy of central Europe: Tests of Narver and Slater market orientation scales", Journal of Business Research, Vol. 50, pp. 273-85.
24. Hult, T., Cravens, D. and Sheth, J. (2001), "Competitive advantage in the global marketplace: A focus on marketing strategy", Journal of Business Research, Vol. 51 No. 1, pp. 1-3.
25. Jaworski, B. and Kohli, A. (1993), "Market orientation: Antecedents and consequences", Journal of Marketing, Vol. 57, pp. 53-70.
26. Kohli, A. and Jaworski, B. (1990), "Market orientation: The construct, research propositions, and managerial implications", Journal of Marketing, Vol. 54, pp. 1-18.
27. Kotler, P. (1972), "A generic concept of marketing", Journal of Marketing, Vol. 36, pp. 46-54.
28. Lafferty, B. and Hult, G. (1999), "A synthesis of contemporary market orientation perspectives", European Journal of Marketing, Vol. 35 Nos 1/2, pp. 92-109.
29. Lawton, L. and Parasuraman, A. (1980), "The impact of the marketing concept on new product planning", Journal of Marketing, Vol. 44, pp. 19-25.
30. Li, S., Park, S. and Li, S. (2004), "The great leap: The transition from relation-based governance to rule-based governance", Organisational Dynamics, Vol. 33 No. 1, pp. 63-78.
31. Lockett, M. (1988), "Culture and the problems of Chinese management", Organizational Studies, Vol. 9 No. 4, pp. 475-96.
32. Lwiza, D. and Nwankwo, S. (2002), "Market-driven transformation of the banking sector in Tanzania", International Journal of Bank Marketing, Vol. 20 No. 1, pp. 38-49.
33. McChristy, N. (2002), "Creating a learning organization", Office Solutions, Vol. 19 No. 2, pp. 26-9.
34. McEwan, W., Fang, X., Zhang, C. and Burkholder, R. (2006), "Inside the mind of the Chinese consumer", Harvard Business Review, Vol. 84 No. 3, pp. 68-76.
35. Malhotra, Y. (2001), "Expert system for knowledge management: crossing the chasm between information processing and sense making", Expert Systems with Applications, Vol. 20, pp. 7-16.
36. Matsuna, K. and Mentzer, T. (2002), "The effect of entrepreneurial proclivity and market orientation on business performance", Journal of Marketing, Vol. 66, pp. 8-32.
37. Narver, J. and Slater, S. (1990), "The effect of a market orientation on business profitability", Journal of Marketing, Vol. 54, pp. 20-34.
38. Narver, J., Slater, S. and Maclachlan, D. (2000), "Total market orientation, business performance and innovation", Working Paper Report No. 00-116, Marketing Science Institute.
39. Noble, C., Sinha, R. and Kumar, A. (2002), "Market orientation and alternative strategic orientation: A longitudinal assessment of performance implications", Journal of Marketing, Vol. 66, pp. 25-39.
40. North, D. (1990), Institutions, Institutional Change and Economic Performance, Cambridge University Press, Cambridge.
41. Nwankwo, S. (1995), "Developing a customer orientation", Journal of Consumer Marketing, Vol. 12 No. 5, pp. 5-15.
42. Nwankwo, S. (2003), "Towards a recontextualisation of marketing evolution: A socio-historical perspective", Inaugural Lecture, June 4.
43. Nwankwo, S. (2004), "Apocalypse in marketing practice: Uncovering socio-cultural embeddedness of market orientation", International Journal of Applied Marketing, Vol. 3 No. 1, pp. 58-77.
44. Nwankwo, S. and Aiyeku, J. (2002), Dynamics of Marketing in African Nations, Quorum Books, Westport, CT.
45. Nwankwo, S. and Tumasang, M. (2002), "Market orientation: moderating effects of organisational characteristics", International Journal of Applied Marketing, Vol. 1 No. 1, pp. 35-53.
46. Polanyi, K. (1944), The Great Transformation, Rinehart-Holt, New York, NY.
47. Qu, R. and Ennew, C. (2003), "An examination of the consequences of market orientation in China", Journal of Strategic Management, Vol. 11 No. 3, pp. 201-14.
48. Ruekert, R. (1992), "Developing a market orientation: An organisational strategy perspective", International Journal of Research in Marketing, Vol. 9 No. 3, pp. 225-45.
49. Shaomin, L., Vertinsky, I. and Zhou, D. (2004), "The emergence of private ownership in China", Journal of Business Research, Vol. 57, pp. 45-1152.
50. Shapiro, B. (1988), "What the hell is market oriented?", Harvard Business Review, Vol. 6, pp. 119-25.
51. Sheth, J. and Sisodia, R. (1999), "Revisiting marketing lawlike generalisations", Journal of the Academy of Marketing Science, Vol. 27 No. 1, pp. 71-87.
52. Simmonds, K. (1994), "Transition marketing", Society and Economy, Vol. 3, pp. 9-22.
53. Siu, W. and Kirby, D. (1995), "Marketing in Chinese Small Business: tentative theory", Journal of Enterprising Culture, Vol. 3 No. 3, pp. 309-43.
54. Sun, T. and Wu, G. (2004), "Consumption patterns of Chinese urban and rural consumers", Journal of Consumer Marketing, Vol. 21 No. 4, pp. 245-53.
55. Thanawala, K. (2002), "Reflections on private market economy and social market economy", International Journal of Social Economics, Vol. 29 Nos 7/8, pp. 663-75.
56. Williamson, O. (1985), The Economic Institution of Capitalism, The Free Press, New York, NY.