East vs. West: Strategic marketing management meets the Asian networks

Journal of Business and Industrial Marketing

Volumn 14, Issue 2, 1999, Pages 91-101

  Haley, George T ^a   Tan, Chin Tiong ^b  

^a UNIVERSITY OF NEW HAVEN   (United States)

^b SINGAPORE MANAGEMENT UNIVERSITY   (Singapore)

Author keywords

Asia; Decision making; Management styles; Marketing strategy; Networks; Strategic management

Indexed keywords

EID: 0442297545     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858629910258973     Document Type: Article

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