A model of product discourse: Linking consumer practice to cultural texts

Journal of Advertising

Volumn 27, Issue 1, 1998, Pages 33-50

  Hirschman, Elizabeth C ^a   Scott, Linda ^b   Wells, William B ^c  

^a RUTGERS UNIVERSITY   (United States)

^b UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

^c UNIVERSITY OF MINNESOTA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0009285453     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.1998.10673541     Document Type: Article

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