Perceived third-person effects and consumer attitudes on prevetting and banning DTC advertising

Journal of Consumer Affairs

Volumn 40, Issue 1, 2006, Pages 90-116

  Huh, Jisu ^a   DeLorme, Denise E ^b   Reid, Leonard N ^c  

^a UNIVERSITY OF MINNESOTA   (United States)

^b UNIVERSITY OF CENTRAL FLORIDA   (United States)

^c UNIVERSITY OF GEORGIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33646178288     PISSN: 00220078     EISSN: 17456606     Source Type: Journal    
DOI: 10.1111/j.1745-6606.2006.00047.x     Document Type: Review

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