Media and message effects on DTC prescription drug print advertising awareness

Journal of Advertising Research

Volumn 43, Issue 2, 2003, Pages 180-193

  Roth, Martin S ^a  

^a UNIVERSITY OF SOUTH CAROLINA   (United States)

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EID: 4344634270     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.1017/S0021849903030162     Document Type: Review

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