Misplaced marketing “It hurts. Fix It.” The patients’ lament and unhealthy medical care marketing

Journal of Consumer Marketing

Volumn 20, Issue 1, 2003, Pages 7-9

  Jack Rotfeld, Herbert ^a  

^a AUBURN UNIVERSITY   (United States)

Author keywords

Health care; Marketing

Indexed keywords

EID: 0242361075     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760310456919     Document Type: Review

References (7)

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