Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders: Second Edition

Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders: Second Edition

Volumn , Issue , 2012, Pages

  Morgan, Adam ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84891585110     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.1002/9781118257944     Document Type: Book

References (93)

1. www.thinkexist.com.
2. This is one part (Figure 1.2) of a greater body of unpublished work into this area by Udo van de Sandt, whose thinking this is.
3. I owe this observation-and graph-to Cindy Scott.
4. A.S.C. Ehrenberg and M.D. Uncles, "Dirichlet-type Markets: A Position Paper," 1998. I am grateful to Professor Ehrenberg for allowing me to reproduce this from the publications of the R&D Initiative.
5. Kurt Badenhausen, "Blind Faith," Financial World, July 8th, 1996.
6. Donald J Trump and Meredith Mclver, How to Get Rich (New York: Ballantine Books, 2004).
7. Constance M. Lewallen and Steve Seid, Ant Farm 1968-1978 (Berkeley: University of California Press, 2004).
8. My thanks to David Weisfelner and OMD for allowing me to print this study, and the other materials of theirs used in the book.
9. Emily Bryson York, "We Want to Be Pepsi to Subway's Coke-Steve Provost Aims to Boost Sales by Wooing Women," www.adage.com, January 29, 2008.
10. I owe much of this line of thinking to original observations by Marty Cooke and Sally Reinman, and some of the substance to subsequent work by Anne Truscott and Fred Sattler.
11. My thanks to Christy Liu and Simon Sylvester of Y&R for allowing me to reprint these data.
12. Virginia Valentine and Malcolm Evans, "The Dark Side of the Onion: Rethinking the Meanings of Rational and Emotional Responses," JMRS 35.2 (1993).
13. http://blog.highlandbusinessresearch.com/2007/10/01/how-social-media-like-flickrand-you-tube-has-become-an-influence-on-destination-selection/.
14. Twyla Tharp, The Creative Habit (New York: Simon and Schuster, 2003).
15. Susan Casey, "Blueprint for Green Business," Fortune, May 29, 2007.
16. Interview with Mark Simon, COO, Next Media Interactive/Apple Daily Newspapers.
17. Lovefoxxx by Jessica Brinton, The Sunday Times, November 18, 2007; http://women.timesonline.co.uk/tol/life_and_style/women/celebrity/article2851270.ece.
18. Viv Groslop, "Shocking Pink," The Guardian, June 2, 2008.
19. Keith Naughton, "Out of the Box Thinking," Newsweek, May 12, 2003.
20. Julie Treumann, "A Brand-New Brew," Time, January 9, 2007.
21. "About Mii," www.brandweek.com, October 8, 2007.
22. Twyla Tharp, The Creative Habit (New York: Simon and Schuster, 2003).
23. Perez Hilton, The Piers Morgan Interview, GQ, June 2008.
24. Sheena S. Iyengar and Mark R. Lepper, "When Choice is Demotivating: Can One Desire Too Much of a Good Thing?" Journal of Personality and Social Psychology, 79, 995-1006 (2000).
25. Stephen Armstrong, "Kind of Blue," High Life, June 2007.
26. Jeffrey M. O'Brien, "Wii Will Rock You," Fortune, June 11 2007.
27. www.lesserevil.com.
28. Joel Stein, "Two Buck Chuck Takes a Bite out of Napa," Business 2.0, September 7, 2007.
29. Christopher Booker, The Seven Basic Plots: Why We Tell Stories (London: Continuum International Publishing Group, 2006).
30. "The Practical Joker Who Turned Business Green," Anita Roddick obituary, The Week, September 15, 2007.
31. My thanks to Sarah Newman for the original question that provoked this chapter.
32. Tom Patty influenced much of my thinking about identity. Kate Edwards helped develop the concept of Lighthouse Brands.
33. "From Heroes to Losers," by Professor David Marc, speech to the APG conference 1996, Los Angeles.
34. Marianne Macdonald, "The Most Powerful Woman in Television-That You've Never Seen," Observer Woman, June 2007.
35. "The Best in Your Bag," Sky Magazine, August 2000.
36. Sholto Byrnes, "Raging Bull," Independent Review, January 6, 2005.
37. Barry Mansfield, "Web Slinger," CNBC European Business, April 2008.
38. Jemima Kiss, "Twitter of Success," The Guardian, October 8, 2008.
39. Jack Schofield, "Wrangling the Web into an Open Future," The Guardian, February 28, 2008.
40. Susan Casey, "Blueprint for Green Business," Fortune, May 29, 2007.
41. Much of this section came from an interview with Robin Wight, and his own thinking on Icon Brands.
42. http://middlestage.blogspot.com/2005_10_01_archive.html.
43. The whole concept of Thought Leadership came from Matt Shattock.
44. Lucas Hollweg, "He's Cooking," Sunday Times, July 3, 2005.
45. Gavanndra Hodge, "Kissy Kissy," Girl About Town, September 23, 2002.
46. http://findarticles.com/p/articles/mi_m3092/is_1999_Feb_8/ai_53904922.
47. David Smith, "YouTube Goes Live to Take on TV," Observer, March 2, 2008.
48. Alice Park, "Top-Flite Gets Macho," Time, September 10, 2007.
49. "About Mii," www.brandweek.com, October 8, 2007.
50. www.capital.com.au/html/events02.htm.
51. "Message and Muscle: An Interview with Swatch Titan Nicholas Hayek," Harvard Business Review, March/April 1993.
52. Dan Glaister, "Nice Sweater. Here's One Just Like It. Only £4.40," The Guardian, January 21, 2006.
53. Dan Glaister, "Nice Sweater. Here's One Just Like It. Only £4.40," The Guardian, January 21, 2006.
54. Ryan Underwood, "Jonesing for Soda," Fast Company, March 2005; www.fastcompany.com.
55. Susan Casey, "Blueprint for Green Business," Fortune, May 29, 2007.
56. My thanks to Dawn Ahmed for her insights into the Scion case history.
57. Betsy Morris, "What Makes Apple Golden?" Fortune, March 17, 2008.
58. Ernest Rutherford: "We don't have the money, so we will have to think."
59. Edward J. Noha, CNA Insurance, address to Professional Insurance Agents of Connecticut, 1990. I am grateful to Bob Ceurworst for drawing my attention to this.
60. Rachel Cooke, "Be My Guest, Please," Condé Nast Traveler, December 2007.
61. Elizabeth Bumiller, "Counterculture shock," New York Times, February 13, 1997.
62. My thanks to Thomas Falck for his help in this study.
63. Conversations with John Stuart and Megan Kent were a considerable influence on this section.
64. From an interview with Emily Liu of Cadbury Adams.
65. Mireya Navarro, "His Way Meets a Highway Called Court," New York Times, July 10, 2005.
66. "Show Biz News," Costa Calida Informer, issue 113.
67. Barbara Kiviat, "How One Man on a Harley Reinvented Banking," Time, July 16, 2007.
68. Ryszard Kapuscinski, Travels with Herodotus (New York: Knopf, 2007), p. 51.
69. Les Binet and Peter Field, "Marketing in the Era of Accountability," IPA dataMINE.
70. www.notcot.com.
71. Interview with Geoff Ross.
72. Interview with Dawn Ahmed.
73. This section was prompted by an initial question from-and subsequent conversation with-Donna Neal of SAB Miller.
74. www.fastcompany.com.
75. Joanna Weiss, "In a Year of Fragmentation, No Easy Fix," Boston Globe, December 30, 2007.
76. Conversations with Antonio Lucio inspired and influenced much of this section and chapter.
77. "Born Again Virgin," The Hub, January/February 2008.
78. The company is method.
79. Jonathan Guthrie, "Bath Bomber Makes a Splash," Financial Times, October 24, 2007.
80. A brilliant idea of Ron Coughlin's.
81. www.kashi.com.
82. I am grateful to Russell Davies for his thoughts and builds on this chapter.
83. Richard Williams, "Battle to Be the Greatest of Them All," the Guardian, December 8, 2007.
84. www.portland.indymedia.org.
85. BusinessWeek, Strategy Powerplays (New York: McGraw-Hill, 2006); www.expresspharmaonline.com.
86. www.newsbbc.co.uk. The link with "Challenger leaders" was by Ian Leslie.
87. "10 Questions," Time, February 25, 2008.
88. www.danzarella.com.
89. Interview with Marie McNeely.
90. My thanks to Chris Riley for helping develop this line of thinking.
91. Peter Lewis, "A Perpetual Crisis Machine," Fortune, September 19, 2005.
92. The Marketing Director was Graeme Lindsay
93. Robin Kwong and Tom Mitchell, "Alibaba Shares Soar on First Day of Trading," Financial Times, November 7, 2007.