Branding fresh food products: Exploratory empirical evidence from the Netherlands

European Review of Agricultural Economics

Volumn 25, Issue 2, 1998, Pages 228-242

  Nijssen, Edwin J ^a   Van Trijp, Hans C M ^b  

^a Nijmegen Business School   (Netherlands)

^b UNILEVER RESEARCH VLAARDINGEN   (Netherlands)

Author keywords

Branding; Fresh food products; Marketing

Indexed keywords

EID: 0032393160     PISSN: 01651587     EISSN: None     Source Type: Journal    
DOI: 10.1093/erae/25.2.228     Document Type: Article

References (7)

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2. Algemeen Dagblad/CBS (1996). Supermarkets keep increasing market share (in Dutch). Algemeen Dagblad, 28th February, 2.
3. Alpert, F. H., Kamis, M. A. and Graham, J. L. (1992). An examination of reseller buyer attitudes toward order of brand entry. Journal of Marketing 56 (July): 25-37.
4. Applebaum, W. and Goldberg, R. A. (1967). Branding strategy in United States food marketing. Boston: Harvard University Press.
5. Bockstael, N. E. (1987). Economics efficiency issues of grading and minimum quality standards, In R. L. Kilmer and W. J. Armbuster (eds.), Economic Efficiency in Agricultural and Food Marketing. Ames: Iowa State University Press, 231-250.
6. CBS (1994). Annual Statistical Guide 1994 (in Dutch). The Hague: SDU.
7. Hart, S. and Diamantopoulos, A. (1992). Marketing research activity and company performance: Evidence from manufacturing industry. European Journal of Marketing (5): 54-72.