Corporate identity and the societal constituent

Journal of the Academy of Marketing Science

Volumn 34, Issue 2, 2006, Pages 107-114

  Handelman, Jay M ^a,b  

^a QUEEN S UNIVERSITY   (Canada)

^b QUEEN S UNIVERSITY   (Canada)

Author keywords

Activism; Constituent; Corporate branding; Corporate identity; Society; Stakeholder

Indexed keywords

EID: 33644618581     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1177/0092070305284970     Document Type: Article

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