GPA in research studies: An invaluable but neglected opportunity

Journal of Marketing Education

Volumn 28, Issue 1, 2006, Pages 35-42

  Bacon, Donald R ^a   Bean, Beth ^b  

^a UNIVERSITY OF DENVER   (United States)

^b UNIVERSITY OF DENVER   (United States)

Author keywords

Academic performance; Assessment; GPA; Reliability; Research design

Indexed keywords

EID: 33644540453     PISSN: 02734753     EISSN: None     Source Type: Journal    
DOI: 10.1177/0273475305284638     Document Type: Article

References (32)

1. Bacon, Donald R. 2002. Issues in the use of pretests. Paper presented at the Colorado Regional Higher Educational Assessment Conference, October 31, Westminster, CO.
2. Bacon, Donald R. 2003. Assessing learning outcomes: A comparison of multiplechoice and short-answer questions in a marketing context. Journal of Marketing Education 25: 31 - 36.
3. Bacon, Donald R. 2004. The contributions of reliability and pretests to effective assessment. Practical Assessment, Research & Evaluation 9 (3). http://www.PAREonline.net/getvn.asp?v=9&n=3 (accessed April 3, 2004).
4. Bacon, Donald R., and Jennifer Novotny. 2002. Exploring achievement striving as a moderator of the grading leniency effect. Journal of Marketing Education 24 (1): 4 - 14.
5. Bacon, Donald R., Kim A. Stewart, and Sue Stewart-Belle. 1998. Exploring predictors of student team project performance. Journal of Marketing Education 20: 63 - 71.
6. Barr, Terri Feldman, Andrea L. Dixon, and Jule B. Gassenheimer. 2005. Exploring the "Lone Wolf" phenomenon in student teams. Journal of Marketing Education 27 (1): 81 - 90.
7. Barritt, Loren S. 1966. Note: The consistency of first-semester college grade point average. Journal of Educational Measurement 3 (3): 261 - 262.
8. Bloom, Benjamin S. 1976. Human characteristics and school learning. New York: McGraw-Hill.
9. Borde, Stephen E. 1998. Predictors of student academic performance in the introductory marketing course. Journal of Education for Business 73 (5): 302 - 306.
10. Bridgeman, Brent, and Charles Lewis. 1994. The relationship of essay and multiple-choice scores with grades in college courses. Journal of Educational Measurement 31 (1): 37 - 50.
11. Camey, John P., and Janice K. Williams. 2004. Selling principles: Influencing Principles of Marketing students' perceptions of and attitudes toward marketing as a discipline. Journal of Marketing Education 26 (2): 154 - 160.
12. Cassady, Jerrell C. 2001. Self-reported GPA and SAT: A methodological note. Practical Assessment, Research & Evaluation 7 (12). http://www.ericae.net/pare/getvn.asp?v=7&n=12 (accessed July 13, 2002).
13. Chapman, Kenneth J., Richard Davis, Daniel Toy, and Lauren Wright. 2004. Academic integrity in the business school environment: I'll get by with a little help from my friends. Journal of Marketing Education 26 (3): 236 - 249.
14. Chonko, Lawrence B. 2004. If itwalks like a duck...: Concerns about quackery in marketing education. Journal of Marketing Education 26 (1): 4 - 16.
15. Clark, Edward L. 1964. Reliability of grade-point averages. Journal of Educational Research 57 (8): 428 - 430.
16. Cohen, Jacob. 1977. Statistical power analysis for the behavioral sciences. Rev. ed. New York: Academic Press.
17. Cronbach, Lee J., and Lita Furby. 1970. Howwe should measure "change" - Or should we? Psychological Bulletin 74 (1): 68 - 80.
18. Hite, Robert E., Faye S. McIntyre, and Daniel F. Lynch. 2001. The impact of student characteristics on cooperative testing in the marketing classroom. Marketing Education Review 11 (1): 27 - 34.
19. Hoyt, Cyril. 1941. Test reliability estimated by analysis of variance. Psychometrika 6 (3): 153 - 160.
20. Jaramillo, Fernando, and Paul E. Spector. 2004. The effect of action orientation on the academic performance of undergraduate marketing majors. Journal of Marketing Education 26 (3): 250 - 260.
21. Karakaya, Fahri, Thomas L. Ainscough, and John Chopoorian. 2001. The effects of class size and learning style on student performance in a multimedia based marketing course. Journal of Marketing Education 23 (2): 84 - 90.
22. Nunnally, Jum C. 1978. Psychometric theory. 2nd ed. New York: McGraw-Hill.
23. Peter, J. Paul. 1979. Reliability: A review of psychometric basics and recent marketing practices. Journal of Marketing Research 16 (February): 6 - 17.
24. Priluck, Randi. 2004. Web-assisted courses for business education: Anexamination of two sections of Principles of Marketing. Journal of Marketing Education 26 (2): 161 - 173.
25. Reichardt, Charles S. 1979. The statistical analysis of data from nonequivalent group designs. In Quasi-experimentation: Design & analysis issues for field settings, edited by Thomas D. Cook and Donald T. Campbell, 147 - 205. Boston: Houghton Mifflin.
26. Reilly, Richard R., and Michael A. Warech. 1994. The validity and fairness of alternatives to cognitive tests. In Policy issues in employment testing, edited by Linda C. Wing and Bernard R. Giffords, 131 - 224. Boston: Kluwer.
27. Roth, Philip L., Craig A. BeVier, Fred S. Switzer III, and Jeffrey S. Schippmann. 1996. Meta-analyzing the relationship between grades and job performance. Journal of Applied Psychology 81 (5): 548 - 556.
28. Roth, Philip L., and Richard L. Clarke. 1998. Meta-analyzing the relationship between grades and salary. Journal of Vocational Behavior 53 (3): 386 - 400.
29. Shrout, Patrick E., and Joseph L. Fleiss. 1979. Intraclass correlations: Uses in assessing rater reliability. Psychological Bulletin 86 (2): 420 - 428.
30. Smith, Karen H. 2004. Implementing the "Marketing You" project in large sections of Principles of Marketing. Journal of Marketing Education 26 (2): 123 - 136.
31. Warren, Jonathan R. 1971. College grading practices: An overview. Washington, DC: ERIC Clearinghouse on Higher Education, BBB01751.
32. Werts, Charles, Robert L. Linn, and Karl G. Jöreskog. 1978. Reliability of college grades from longitudinal data. Educational and Psychological Measurement 38 (1): 89 - 95.