메뉴 건너뛰기




Volumn 26, Issue 2, 2004, Pages 161-173

Web-Assisted Courses for Business Education: An Examination of Two Sections of Principles of Marketing

Author keywords

distance education; hybrid courses and marketing; online learning; Web assisted

Indexed keywords


EID: 84990348110     PISSN: 02734753     EISSN: None     Source Type: Journal    
DOI: 10.1177/0273475304265635     Document Type: Article
Times cited : (58)

References (40)
  • 1
    • 0031283929 scopus 로고    scopus 로고
    • Using information technology to add value to management education
    • Alavi, Maryam, Youngjin Yoo, and Douglas R. Vogel. 1997. Using information technology to add value to management education. Academy of Management Journal 40 (6): 1310-1333.
    • (1997) Academy of Management Journal , vol.40 , Issue.6 , pp. 1310-1333
    • Alavi1    Maryam2    Yoo, Y.3    Douglas, R.4    Vogel5
  • 3
    • 21144478828 scopus 로고
    • Half a minute predicting teacher evaluations from thin slices of nonverbal behavior and physical attractiveness
    • Ambady, Nalini, and Robert Rosenthal. 1993. Half a minute predicting teacher evaluations from thin slices of nonverbal behavior and physical attractiveness. Journal of Personality and Social Psychology 64:431-441.
    • (1993) Journal of Personality and Social Psychology , vol.64 , pp. 431-441
    • Ambady1    Nalini2    Rosenthal, R.3
  • 5
    • 84990398661 scopus 로고    scopus 로고
    • The influence of learning style preferences on student success in online vs. face- to face environments
    • Aragon, Steven R., Scott D. Johnson, and Najmuddin Shaik. 2000. The influence of learning style preferences on student success in online vs. face- to face environments. ERIC ED448745.
    • (2000) ERIC ED448745
    • Aragon1    Steven, R.2    Johnson, S.D.3    Shaik, N.4
  • 6
    • 0346715866 scopus 로고    scopus 로고
    • Online U
    • Aron, Laurie Joan. 1999. Online U. Across the board 36 (8): 63-66.
    • (1999) Across the board , vol.36 , Issue.8 , pp. 63-66
    • Aron1    Joan, L.2
  • 8
    • 84993723092 scopus 로고    scopus 로고
    • Integrating information technology into the marketing curriculum: A pragmatic paradigm
    • Benbunan-Fich, Raquel, Hector Lozada, Stephen Pirog, Randi Priluck, and Joseph Wisenblit. 2001. Integrating information technology into the marketing curriculum: A pragmatic paradigm. Journal of Marketing Education 23 (1): 5-15.
    • (2001) Journal of Marketing Education , vol.23 , Issue.1 , pp. 5-15
    • Benbunan-Fich1    Raquel2    Lozada, H.3    Pirog, S.4    Priluck, R.5    Wisenblit, J.6
  • 11
    • 84970486757 scopus 로고
    • Student evaluations in marketing: What is actually being measured?
    • Clayson, Dennis E., and Debra A. Haley. 1990. Student evaluations in marketing: What is actually being measured? Journal of Marketing Education 12 (Fall): 9-17.
    • (1990) Journal of Marketing Education , vol.12 , Issue.Fall , pp. 9-17
    • Clayson, D.E.1    Haley, D.A.2
  • 12
    • 23844493716 scopus 로고    scopus 로고
    • Education ain’t what it used to be
    • Conhaim, Wallys W. 2003. Education ain’t what it used to be. Information Today 20 (11): 37-38.
    • (2003) Information Today , vol.20 , Issue.11 , pp. 37-38
    • Conhaim1    Wallys, W.2
  • 13
    • 84993808240 scopus 로고    scopus 로고
    • New horizons in distance education: The online learner-centered marketing class
    • Eastman, Jacqueline K., and Cathy Owens Swift. 2001. New horizons in distance education: The online learner-centered marketing class. Journal of Marketing Education 23 (1): 25-34.
    • (2001) Journal of Marketing Education , vol.23 , Issue.1 , pp. 25-34
    • Eastman1    Jacqueline, K.2    Owens Swift, C.3
  • 15
    • 84990392856 scopus 로고    scopus 로고
    • A comparison of distance learning and traditional learning environments
    • Glenn, Amy. 2001. A comparison of distance learning and traditional learning environments. ERIC ED457778.
    • (2001) ERIC ED457778
    • Glenn, A.1
  • 16
    • 84990395394 scopus 로고    scopus 로고
    • Using the web to deliver and enhance classes: Two case studies
    • Helford, Paul Q., and Richard M. Lei. 1999. Using the web to deliver and enhance classes: Two case studies. ERIC ED453794.
    • (1999) ERIC ED453794
    • Helford1    Paul, Q.2    Lei, R.M.3
  • 17
    • 18544380749 scopus 로고    scopus 로고
    • Instructional technologies facilitating online courses, educational technology
    • Huang, Hsiu-Mei. 2000. Instructional technologies facilitating online courses, educational technology. EducationalTechnology 40 (4): 41-46.
    • (2000) EducationalTechnology , vol.40 , Issue.4 , pp. 41-46
    • Huang1    Hsiu-Mei2
  • 19
    • 84990385081 scopus 로고    scopus 로고
    • A comparison of an all Web-based class to a traditional class
    • Jones, Edward R. 1999. A comparison of an all Web-based class to a traditional class. ERIC ED432286.
    • (1999) ERIC ED432286
    • Jones1    Edward, R.2
  • 20
    • 84993683792 scopus 로고    scopus 로고
    • The effects of class size and learning style on student performance in a multimedia-based marketing Course
    • Karakaya, Fahri, Thomas L. Ainscough, and John Chopoorian. 2001. The effects of class size and learning style on student performance in a multimedia-based marketing Course. Journal of Marketing Education 23 (2): 84-90.
    • (2001) Journal of Marketing Education , vol.23 , Issue.2 , pp. 84-90
    • Karakaya1    Fahri2    Ainscough, T.L.3    Chopoorian, J.4
  • 21
    • 0034170389 scopus 로고    scopus 로고
    • Comparison of student outcomes and preferences in a traditional vs. world wide web based baccalaureate nursing research course
    • Leasure, A. Rene, Lisa Davis, and Susan L. Thievon. 2000. Comparison of student outcomes and preferences in a traditional vs. world wide web based baccalaureate nursing research course. Journal of Nursing Education 39 (4): 149-154.
    • (2000) Journal of Nursing Education , vol.39 , Issue.4 , pp. 149-154
    • Leasure, A.R.1    Davis, L.2    Thievon, S.L.3
  • 23
    • 0037658066 scopus 로고    scopus 로고
    • College online
    • McGinn, Daniel. 2000. College online. Newsweek 135 (April 24): 54-59.
    • (2000) Newsweek , vol.135 , Issue.April 24 , pp. 54-59
    • McGinn, D.1
  • 24
    • 0000353992 scopus 로고
    • Teacher personality traits and student instructional ratings in six types of university courses
    • Murray, Harry G., J. Philippe Rushton, and Sampo V. Paunonen. 1990. Teacher personality traits and student instructional ratings in six types of university courses. Journal of Educational Psychology 82 (2): 250-261.
    • (1990) Journal of Educational Psychology , vol.82 , Issue.2 , pp. 250-261
    • Murray1    Harry, G.2    Philippe Rushton, J.3    Paunonen, S.V.4
  • 25
    • 27244451724 scopus 로고    scopus 로고
    • A hybrid course model: One solution to the high online drop-out rate
    • Oblender, Thomas E. 2002. A hybrid course model: One solution to the high online drop-out rate. Learning and Leading with Technology 29 (6): 42-46.
    • (2002) Learning and Leading with Technology , vol.29 , Issue.6 , pp. 42-46
    • Oblender1    Thomas, E.2
  • 26
    • 0011423040 scopus 로고
    • The propensity of college students to modify course expectations and its impact on course performance information
    • Ortinau, David J., and Robert P. Bush. 1987. The propensity of college students to modify course expectations and its impact on course performance information. Journal of Marketing Education 9 (Spring): 42-52.
    • (1987) Journal of Marketing Education , vol.9 , Issue.Spring , pp. 42-52
    • Ortinau1    David, J.2    Bush, R.P.3
  • 28
    • 0004216837 scopus 로고    scopus 로고
    • Washington, DC: Institute for Higher Education Policy.
    • Phipps, Ronald, and Jamie Merisotis. 1999. What’s the difference. Washington, DC: Institute for Higher Education Policy.
    • (1999) What’s the difference
    • Phipps1    Ronald2    Merisotis, J.3
  • 29
    • 84993804589 scopus 로고    scopus 로고
    • Delivering graduate marketing education: Ananalysis of face-to-face versus distance education
    • Ponzurick, Thomas G., Karen Russo France, and Cyril M. Logar. 2000. Delivering graduate marketing education: Ananalysis of face-to-face versus distance education. Journal of Marketing Education 22 (3): 180-187.
    • (2000) Journal of Marketing Education , vol.22 , Issue.3 , pp. 180-187
    • Ponzurick1    Thomas, G.2    Russo France, K.3    Logar, C.M.4
  • 30
    • 0003594007 scopus 로고    scopus 로고
    • Chapel Hill: Office of Instructional Telecommunications, North Carolina State University.
    • Russell, Thomas L. 1999. The no significant difference phenomenon. Chapel Hill: Office of Instructional Telecommunications, North Carolina State University.
    • (1999) The no significant difference phenomenon
    • Russell1    Thomas, L.2
  • 32
    • 0039919667 scopus 로고    scopus 로고
    • An analysis of the use of virtual delivery of undergraduate lectures
    • Smeaton, Alan F., and Gary Keogh. 1999. An analysis of the use of virtual delivery of undergraduate lectures. Computers and Education 32:83-94.
    • (1999) Computers and Education , vol.32 , pp. 83-94
    • Smeaton1    Alan, F.2    Keogh, G.3
  • 33
    • 0001435696 scopus 로고    scopus 로고
    • Student ratings of instruction in distance learning and on-campus classes
    • Spooner, Fred, Luann Jordan, and Robert Algozzine. 1999. Student ratings of instruction in distance learning and on-campus classes. Journal of Education Research 92 (3): 132-140.
    • (1999) Journal of Education Research , vol.92 , Issue.3 , pp. 132-140
    • Spooner1    Fred2    Jordan, L.3    Algozzine, R.4
  • 34
    • 84993736191 scopus 로고    scopus 로고
    • A comparison of traditional and web-based tutorials in marketing education: An exploratory study
    • Sweeney, Jillian C., and Deborah Ingram. 2001. A comparison of traditional and web-based tutorials in marketing education: An exploratory study. Journal of Marketing Education 23 (1): 55-62.
    • (2001) Journal of Marketing Education , vol.23 , Issue.1 , pp. 55-62
    • Sweeney1    Jillian, C.2    Ingram, D.3
  • 35
    • 0039731374 scopus 로고    scopus 로고
    • Student attitudes toward and evaluations of Internetassisted instruction
    • Truell, Allen D. 2001. Student attitudes toward and evaluations of Internetassisted instruction. Delta Pi Epsilon Journal 43 (1): 40-49.
    • (2001) Delta Pi Epsilon Journal , vol.43 , Issue.1 , pp. 40-49
    • Truell1    Allen, D.2
  • 36
    • 2942542893 scopus 로고    scopus 로고
    • Assessing the effectiveness of distance education versus traditional on-campus education
    • ERIC ED443378.
    • Tucker, Sheila Y. 2000. Assessing the effectiveness of distance education versus traditional on-campus education. ERIC ED443378.
    • (2000)
    • Tucker, S.Y.1
  • 37
    • 31244436383 scopus 로고    scopus 로고
    • EvaluatingADAPT: A hybrid instructional model combining web-based and classroom components
    • Tuchman, Bruce W. 2002. EvaluatingADAPT: A hybrid instructional model combining web-based and classroom components. Computers and Education 39:261-269.
    • (2002) Computers and Education , vol.39 , pp. 261-269
    • Tuchman, B.W.1
  • 38
    • 84993791784 scopus 로고    scopus 로고
    • Anexploratory study of integrating interactive technology into the marketing curriculum
    • Ueltschy, Linda C. 2001. Anexploratory study of integrating interactive technology into the marketing curriculum. Journal of Marketing Education 23 (1): 63-72.
    • (2001) Journal of Marketing Education , vol.23 , Issue.1 , pp. 63-72
    • Ueltschy1    Linda, C.2
  • 39
    • 84990345903 scopus 로고
    • College of Engineering, University of Idaho. (accessed March 15, 2004).
    • Willis, Barry. 1994. Distance education: Research. College of Engineering, University of Idaho. http://www.uidaho.edu/eo/dist9.html (accessed March 15, 2004).
    • (1994) Distance education: Research
    • Willis, B.1
  • 40
    • 84990373537 scopus 로고    scopus 로고
    • A tale of two classes: Face-to-face versus online
    • Paper presented at the Seventh Annual Mid-South Instructional Technology Conference, April 7-9
    • Wilson, Carol. 2002. A tale of two classes: Face-to-face versus online. Paper presented at the Seventh Annual Mid-South Instructional Technology Conference, April 7-9.
    • (2002)
    • Wilson, C.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.