The role and effect of web addresses in advertising

Journal of Advertising Research

Volumn 37, Issue 2, 1997, Pages 47-59

  Maddox, Lynda M ^a   Mehta, Darshan ^b  

^a GEORGE WASHINGTON UNIVERSITY   (United States)

^b Marketal ^*

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0007341722     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: None     Document Type: Article

References (23)

1. AMATOS, CHRISTOPHER. "Dialing for Dollars." American Gas 78, 2 (1996): 28-29+.
2. BERTHON, PIERRE, LEYLAND F. PITT, AND RICHARD T. WATSON. "The World Wide Web as an Advertising Medium: Toward an Understanding of Conversion Efficiency." Journal of Advertising Research 36, 1 (1996): 43-54.
3. BLATTBERG, R. C., AND J. DEIGHTON. "Interactive Marketing: Exploring the Age of Addressability." Sloan Management Review 33, 1 (1991): 5-14.
4. BYRON, CHRISTOPHER. "Money Talks." Esquire, December 1, 1995.
5. Computerworld. "Although a new generation of Internet interfaces is being rushed to market, critics say they don't address the fundamental challenge: knowing where and how to look for things on the Internet." Computerworld, June 20, 1994.
6. _. "Interactive Internet - Procter & Gamble's Move Into Interactive Media." Computerworld, 1995.
7. DENISON, D. C. "The U-Do-It Internet Estimator." The Boston Sunday Globe, August 28, 1995.
8. DOLGENOS, PEGGY. "Keys to an Effective Web Presence." InfoWorld, May 6, 1996.
9. ELLSWORTH, J. H., AND M. V. ELLSWORTH. Marketing on the Internet: Multimedia Strategies for the World Wide Web. New York, NY: John Wiley and Sons, 1995.
10. FITZGERALD, MARK. "Building Web Revenues." Editor & Publisher, March 23, 1996.
11. FLYNN, GILLIAN. "Cisco Turns the Internet Inside (and) Out." Personnel Journal 75, 10 (1996): 28.
12. GLOSSBRENNER, A., AND E. GLOSSBRENNER. Making Money on the Internet. New York, NY: McGraw-Hill, 1995.
13. HOF, ROBERT D. "Don't Surf to US, We'll Surf to You." Business Week, September 9, 1996.
14. JONES, JAMES D. "Home on the 'Net?" ABA Banking Journal 88, 6 (1996): 55-58.
15. KANTOR, ANDREW, AND MICHAEL NEUBARTH. "Off the Charts: How Big Is the Internet? How Many People Use It? What Do We Know about Them? How Much Commerce Is Being Conducted Online?" Internet World, December 1996.
16. KOHDA, YOUJI, AND SUSUMU ENDO. "Ubiquitous Advertising on the WWW: Merging Advertisement on the Browser." Computer Networks & ISDN Systems, May 1996.
17. METCALFE, BOB. "Like It or Not, Advertising Will Pay for Advances on the World Wide Web." InfoWorld, August 12, 1996.
18. PC World, "Special Report: Find It on the Net." PC World, January 1996.
19. _. PC World. "Web Publishing Made Easy." PC World, June 1995.
20. REID, KEVIN. "How to Promote Your Web Site." Target Marketing, July 1996.
21. WILCOX, JOE. "Reinventing Insurance for the Internet." Life Association News, July 1996.
22. YOVOVICH, B. G. "Partnerships Critical to Web Site Success." Advertising Age's Business Marketing, April 1996.
23. ZAPRYLUK, MAUREEN. "Multimedia Advertising Moves the CKS Network." Network Computing, May 1, 1996.