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Volumn 37, Issue 2, 1997, Pages 21-28

The once and future web: Scenarios for advertisers

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EID: 0039124212     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: None     Document Type: Article
Times cited : (26)

References (18)
  • 1
    • 33748204471 scopus 로고
    • New York, NY: Advertising Research Foundation
    • ADVERTISING RESEARCH FOUNDATION. Getting Started on Interactive Media Measurement. New York, NY: Advertising Research Foundation, 1995.
    • (1995) Getting Started on Interactive Media Measurement
  • 3
    • 53249102845 scopus 로고    scopus 로고
    • Technology-Powered Marketing Special Report. Atlanta, GA: Threshold Group
    • CHEN, PAUL. Measuring Site Effectiveness. Technology-Powered Marketing Special Report. Atlanta, GA: Threshold Group, 1996.
    • (1996) Measuring Site Effectiveness
    • Chen, P.1
  • 4
    • 53249112884 scopus 로고    scopus 로고
    • Surviving Push and Pull
    • December 5
    • DWYER, PHIL. "Surviving Push and Pull." New Media Age, December 5, 1996.
    • (1996) New Media Age
    • Dwyer, P.1
  • 5
    • 0003888420 scopus 로고    scopus 로고
    • October 19
    • The Economist, October 19, 1996.
    • (1996) The Economist
  • 8
    • 53249124408 scopus 로고    scopus 로고
    • Current Profit Models
    • THE FORRESTER REPORT. May
    • THE FORRESTER REPORT. "CURRENT PROFIT MODELS." The Forrester Report, May 1996.
    • (1996) The Forrester Report
  • 9
    • 53249151335 scopus 로고    scopus 로고
    • New York, NY: Jupiter Communications
    • JUPITER COMMUNICATIONS. The 1996 Online Advertising Report. New York, NY: Jupiter Communications, 1996.
    • (1996) The 1996 Online Advertising Report
  • 11
    • 53249151334 scopus 로고    scopus 로고
    • Tufts Fletcher School/MIT Occasional Papers
    • _. "Where Do We Stand?" Tufts Fletcher School/MIT Occasional Papers, 1996.
    • (1996) Where Do We Stand?
  • 12
    • 53249143689 scopus 로고    scopus 로고
    • December 19
    • New Media Age, December 19, 1996.
    • (1996) New Media Age
  • 13
    • 0040535065 scopus 로고    scopus 로고
    • New York, NY: Media Dynamics Inc.
    • PAPAZIAN, ED. TV Dimensions '97. New York, NY: Media Dynamics Inc., 1997.
    • (1997) TV Dimensions '97
    • Papazian, E.1
  • 14
    • 0003429521 scopus 로고
    • Cambridge, MA: Harvard University Press
    • POOL, ITHIEL DE SOLA. Technologies of Freedom. Cambridge, MA: Harvard University Press, 1983.
    • (1983) Technologies of Freedom
    • Pool, I.D.S.1
  • 16
    • 53249153179 scopus 로고    scopus 로고
    • Back to the Future, Again
    • September 19
    • SYRYSKO, PAUL. "Back to the Future, Again." New Media Age, September 19, 1996.
    • (1996) New Media Age
    • Syrysko, P.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.