Internet marketing research: Opportunities and problems

Qualitative Market Research: An International Journal

Volumn 4, Issue 3, 2001, Pages 123-129

  Furrer, Olivier ^a   Sudharshan, D ^b  

^a UNIVERSITY OF BIRMINGHAM   (United Kingdom)

^b UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

Author keywords

Internet; Market research; Sampling; Surveys

Indexed keywords

EID: 84986014939     PISSN: 13522752     EISSN: None     Source Type: Journal    
DOI: 10.1108/13522750110393026     Document Type: Article

References (13)

1. Comley, P. (1996), The Use of the Internet as a Data Collection Method, SGA Market Research, http://sga.co.uk/esomar.html
2. Deming, W.E. (1950), Some Theory of Sampling, Wiley, New York, NY.
3. Fontenot, R.J. and Vlosky, R.P. (1998), “Exploratory study of Internet buyer-seller relationships”, paper presented at the AMA Winter Educators’ Conference.
4. Goldsmith, R. and Bridges, E. (2001), “Attitudes toward e-commerce and buying online”, in Krishnan, R. and Viswanathan, M. (Eds), Marketing Theory and Applications: 2001 AMA Winter Educators’ Conference, Vol. 12, American Marketing Association, Chicago, IL, p. 58.
5. Griffith, D.A. and Krampf, R.F. (1998), “An examination of retail Web-sites: the impact of the retail marketing mix on consumer attitude”, paper presented at the AMA Winter Educators’ Conference.
6. Kish, L. (1965), Survey Sampling, Wiley, New York, NY.
7. Luna, D., Peracchio, L.A. and de Juan Vigaray, M.D. (2001), “The Web as a trans-national communication tool: flow, language, and Web site effectiveness”, in Krishnan, R. and Viswanathan, M. (Eds), Marketing Theory and Applications: 2001 AMA Winter Educators’ Conference, Vol. 12, American Marketing Association, Chicago, IL, pp. 131-2.
8. Mosley-Matchett, J.D. (1998), “The effect of presentation latency on proficient and nonproficient users of Internet-based marketing presentations”, paper presented at the AMA Winter Educators’ Conference.
9. Mottner, S., Thelen, S. and Karande, K. (2001), “A typology of Internet retailers: an exploratory study”, in Krishnan, R. and Viswanathan, M. (Eds), Marketing Theory and Applications: 2001 AMA Winter Educators’ Conference, Vol. 12, American Marketing Association, Chicago, pp. 56-7.
10. Pitts, L., Berthon, P. and Watson, R.T. (1996), “From surfer to buyer on the WWW: what marketing managers might want to know”, Journal of General Management, Vol. 22 No. 1, Autumn, pp. 1-13.
11. Blankenship, A.B. and Bree, G.E. (1992), State of the Art Marketing Research, American Marketing Association and NTC Business Book, Lincolnwood, IL.
12. Cochran, W.G. (1963), Sampling Techniques, 2nd ed., Wiley, New York, NY.
13. Quelch, J.A. and Klein, L.R. (1996), “The Internet and international marketing”, Sloan Management Review, Vol. 37 No. 3, Spring, pp. 60-75.