The effect of strategic complexity on marketing strategy and organizational performance

Journal of Business Research

Volumn 59, Issue 1, 2006, Pages 1-10

  Neill, Stern ^a   Rose, Gregory M ^a  

^a University of Washington Tacoma   (United States)

Author keywords

Marketing strategy; Organizational cognition; Performance; Strategic complexity

Indexed keywords

EID: 28044439138     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2004.12.001     Document Type: Article

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