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Business Horizons

Volumn 41, Issue 2, 1998, Pages 79-82

Relationship marketing - The emperor in used clothes

(1) Petrof, John V a

a NONE

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[No Author keywords available]

Indexed keywords

EID: 0038906107 PISSN: 00076813 EISSN: None Source Type: Journal
DOI: 10.1016/s0007-6813(98)90038-6 Document Type: Article

Times cited : (3)

References (17)

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- Relationship Marketing: The Route to Marketing Efficiency and Effectiveness
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- The Marketing Concept: A Déjà Vu
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8
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17
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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.