From guanxi to customer relationship marketing: How the constructs of guanxi can strengthen CRM in the hospitality industry

Journal of Travel and Tourism Marketing

Volumn 13, Issue 3, 2002, Pages 19-33

  Geddie, Mary F ^a,b  

^a UNIVERSITY OF HOUSTON   (United States)

^b UNIVERSITY OF HOUSTON   (United States)

Author keywords

Customer relationship marketing; Customer satisfaction; Guanxi; Mass customization; Networking

Indexed keywords

EID: 27144497086     PISSN: 10548408     EISSN: None     Source Type: Journal    
DOI: 10.1080/10548400209511566     Document Type: Article

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