Failing the Reputation Management Test: The Case of BHP, the Big Australian

Corporate Reputation Review

Volumn 4, Issue 2, 2001, Pages 128-143

  Hanson, D ^a   Stuart, H ^b  

^a UNIVERSITY OF TASMANIA   (Australia)

^b School of Business and Informatics   (Australia)

Author keywords

advertising; brand; communications; corporate branding; e communication; identity; image; intangibles; philanthropy; positioning; reputation; stakeholder

Indexed keywords

EID: 0347496295     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/palgrave.crr.1540138     Document Type: Article

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