Advertising’s influence on subsequent product trial processing

Journal of Advertising

Volumn 30, Issue 3, 2001, Pages 27-38

  Kempf, DeAnna S ^a,b   Laczniak, Russell N ^b,c  

^a INDIANA UNIVERSITY   (United States)

^b IOWA STATE UNIVERSITY   (United States)

^c UNIVERSITY OF NEBRASKA LINCOLN   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 85023837415     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.2001.10673643     Document Type: Review

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