The relationship between export assistance and performance improvement in Portuguese export ventures. An empirical test of the mediating role of pricing strategy adaptation

European Journal of Marketing

Volumn 39, Issue 7-8, 2005, Pages 755-784

  Lages, Luis Filipe ^a,b   Montgomery, David B ^b,c  

^a UNIVERSIDADE NOVA DE LISBOA   (Portugal)

^b STANFORD UNIVERSITY   (United States)

^c SINGAPORE MANAGEMENT UNIVERSITY   (Singapore)

Author keywords

Exports; Portugal; Pricing policy; Statistical analysis

Indexed keywords

EID: 21244455674     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560510601752     Document Type: Article

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