A model of the influence of marketing objectives on pricing strategies in international countertrade

Journal of Public Policy and Marketing

Volumn 16, Issue 1, 1997, Pages 69-82

  Paun, Dorothy A ^a   Compeau, Larry D ^b   Grewal, Dhruv ^c  

^a UNIVERSITY OF WASHINGTON   (United States)

^b CLARKSON UNIVERSITY   (United States)

^c UNIVERSITY OF MIAMI   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0031494227     PISSN: 07439156     EISSN: 15477207     Source Type: Journal    
DOI: 10.1177/074391569701600107     Document Type: Article

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