Antecedents and actions of export pricing strategy: A conceptual framework and research propositions

European Journal of Marketing

Volumn 36, Issue 1-2, 2002, Pages 159-188

  Myers, Matthew B ^a   Tamer Cavusgil, S ^b   Diamantopoulos, Adamantios ^c  

^a UNIVERSITY OF OKLAHOMA   (United States)

^b MICHIGAN STATE UNIVERSITY   (United States)

^c LOUGHBOROUGH UNIVERSITY   (United Kingdom)

Author keywords

Export; International business; Management; Marketing; Pricing

Indexed keywords

EID: 85133485046     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560210412746     Document Type: Article

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