Which decision heuristics are used in consideration set formation?

Journal of Consumer Marketing

Volumn 20, Issue 3, 2003, Pages 192-209

  Laroche, Michel ^a   Kim, Chankon ^b   Matsui, Takayoshi ^c  

^a Gina Cody School of Engineering and Computer Science   (Canada)

^b SAINT MARY S UNIVERSITY   (Canada)

^c Daisan Films Converting Co Ltd   (Japan)

Author keywords

Branding; Consumer marketing; Decision making; Heuristics; Managers; Sets

Indexed keywords

EID: 84986131469     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760310472236     Document Type: Article

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