The effects of promotional activities on brand decision in the cellular telephone industry

Journal of Product & Brand Management

Volumn 11, Issue 1, 2002, Pages 42-51

  Liu, Chu Mei ^a  

^a KAINAN UNIVERSITY   (Taiwan)

Author keywords

Brands; Decision making; Sales promotion; Telecommunications industry

Indexed keywords

EID: 84986131138     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420210419540     Document Type: Article

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