Exploring the atmosphere created by focus group interviews: Comparing consumers' feelings across qualitative techniques

International Journal of Market Research

Volumn 38, Issue 2, 1996, Pages 185-195

  Bristol, Terry ^a   Fern, Edward F ^b  

^a OKLAHOMA STATE UNIVERSITY   (United States)

^b VIRGINIA POLYTECHNIC INSTITUTE AND STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 2842544668     PISSN: 14707853     EISSN: None     Source Type: Journal    
DOI: 10.1177/147078539603800208     Document Type: Article

References (25)

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