Commonalities between research methods for consumer science and biblical scholarship

Marketing Theory

Volumn 1, Issue 1, 2001, Pages 109-133

  Iacobucci, Dawn ^a  

^a UNIVERSITY OF ARIZONA   (United States)

Author keywords

content analysis; factor analysis; multiple informants; qualitative

Indexed keywords

EID: 84992880592     PISSN: 14705931     EISSN: None     Source Type: Journal    
DOI: 10.1177/147059310100100105     Document Type: Article

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