The purchase decision process and involvement of the elderly regarding nonprescription products

Health Marketing Quarterly

Volumn 15, Issue 1, 1998, Pages 49-68

  Reisenwitz, Timothy H ^a   Wimbish, G Joseph ^b  

^a CLEVELAND STATE UNIVERSITY   (United States)

^b Huntingdon College   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

NON PRESCRIPTION DRUG;

AGED; ARTICLE; ATTITUDE TO HEALTH; CONSUMER; DECISION MAKING; EPIDEMIOLOGY; FINANCIAL MANAGEMENT; HEALTH SERVICES RESEARCH; HUMAN; POSTMARKETING SURVEILLANCE; QUESTIONNAIRE; SELF CARE; STATISTICS; UNITED STATES;

AGED; ATTITUDE TO HEALTH; CONSUMER PARTICIPATION; DECISION MAKING; DRUGS, NON-PRESCRIPTION; FINANCING, PERSONAL; HEALTH SERVICES RESEARCH; HUMANS; PRODUCT SURVEILLANCE, POSTMARKETING; QUESTIONNAIRES; SAMPLING STUDIES; SELF CARE; UNITED STATES;

EID: 0031317794     PISSN: 07359683     EISSN: 15450864     Source Type: Journal    
DOI: 10.1300/J026v15n01_04     Document Type: Article

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