Marketing to older patients: Perceptions of service quality

Health Marketing Quarterly

Volumn 15, Issue 2, 1998, Pages 1-31

  Brand, Richard R ^a   Cronin, J Joseph ^a   Routledge, Jeffrey B ^b  

^a FLORIDA STATE UNIVERSITY   (United States)

^b Med Partners Inc   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

AGED; ARTICLE; DECISION MAKING; ELDERLY CARE; FINANCIAL MANAGEMENT; HEALTH CARE COST; HEALTH CARE PERSONNEL; HEALTH CARE QUALITY; HEALTH SERVICES RESEARCH; HOSPITAL MANAGEMENT; HUMAN; MIDDLE AGED; PATIENT SATISFACTION; QUESTIONNAIRE; STANDARD; THEORETICAL MODEL; UNITED STATES;

AGED; APPOINTMENTS AND SCHEDULES; DECISION MAKING; HEALTH EXPENDITURES; HEALTH PERSONNEL; HEALTH SERVICES FOR THE AGED; HEALTH SERVICES RESEARCH; HUMANS; MARKETING OF HEALTH SERVICES; MIDDLE AGED; MODELS, THEORETICAL; PATIENT SATISFACTION; QUALITY OF HEALTH CARE; QUESTIONNAIRES; SOUTHEASTERN UNITED STATES;

EID: 0031313364     PISSN: 07359683     EISSN: 15450864     Source Type: Journal    
DOI: 10.1300/J026v15n02_01     Document Type: Article

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