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Volumn 13, Issue 8, 1997, Pages 777-789

Promotional competitions as a strategic marketing weapon

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EID: 84986122722     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1080/0267257X.1997.9964511     Document Type: Article
Times cited : (10)

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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.