Time pressure and information in sales promotion strategy: Conceptual framework and content analysis

Journal of Advertising

Volumn 30, Issue 1, 2001, Pages 67-76

  Spears, Nancy ^a  

^a UNIVERSITY OF NORTH TEXAS   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0039782362     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.2001.10673632     Document Type: Article

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