The Effects of Graphic Warning Labels’ Vividness on Message Engagement and Intentions to Quit Smoking

Communication Research

Volumn 46, Issue 5, 2019, Pages 619-638

  Ophir, Yotam ^a   Brennan, Emily ^b   Maloney, Erin K ^a   Cappella, Joseph N ^a  

^a UNIVERSITY OF PENNSYLVANIA   (United States)

^b CANCER EPIDEMIOLOGY CENTRE   (Australia)

Author keywords

emotion; engagement; graphic warning labels; tobacco; vividness

Indexed keywords

EID: 85054570125     PISSN: 00936502     EISSN: 15523810     Source Type: Journal    
DOI: 10.1177/0093650217700226     Document Type: Article

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