The persuasive effectiveness of mini-films: Narrative transportation and fantasy proneness

Journal of Consumer Behaviour

Volumn 14, Issue 1, 2015, Pages 21-27

  Chen, Tsai ^a  

^a FO GUANG UNIVERSITY   (Taiwan)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84921489332     PISSN: 14720817     EISSN: 14791838     Source Type: Journal    
DOI: 10.1002/cb.1494     Document Type: Article

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