Vividness can undermine or enhance message processing: The moderating role of vividness congruency

Personality and Social Psychology Bulletin

Volumn 26, Issue 7, 2000, Pages 769-779

  Smith, Stephen M ^a   Shaffer, David R ^b  

^a UNIVERSITY OF NORTH GEORGIA   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0034346308     PISSN: 01461672     EISSN: None     Source Type: Journal    
DOI: 10.1177/0146167200269003     Document Type: Article

References (26)

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