Impact of narratives on persuasion in health communication: A meta-analysis

Journal of Advertising

Volumn 44, Issue 2, 2015, Pages 105-113

  Shen, Fuyuan ^a   Sheer, Vivian C ^b   Li, Ruobing ^a  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

^b HONG KONG BAPTIST UNIVERSITY   (Hong Kong)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84929146496     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.2015.1018467     Document Type: Article

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