Developing heuristic-based quality judgments: Blocking in consumer choice

Psychology and Marketing

Volumn 24, Issue 4, 2007, Pages 295-313

  Oxoby, Robert J ^a   Finnigan, Hugh ^a  

^a UNIVERSITY OF CALGARY   (Canada)

Author keywords

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EID: 34247206633     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20162     Document Type: Article

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