Marketing attitudes towards the functional food and implications for market segmentation

Agricultural Economics

Volumn 53, Issue 8, 2007, Pages 349-353

  Horská, Elena ^a   Sparke, Kai ^b  

^a SLOVAK UNIVERSITY OF AGRICULTURE IN NITRA   (Slovakia)

^b TECHNICAL UNIVERSITY OF MUNICH   (Germany)

Author keywords

Consumer; Functional food; Innovative food; Market segmentation; Nutrition

Indexed keywords

EID: 34548359008     PISSN: 0139570X     EISSN: None     Source Type: Journal    
DOI: 10.17221/1148-agricecon     Document Type: Article

References (12)

1. Buckley M, Cowan C., McCarthy M., Sullivan C. (2003): The convenience consumer and food-related lifestyles in Great Britain. In: 83rd EAAE Seminar, Chania, Greece. Available at http://eaae.maich.gr/83eaae/papers (25.03.2006)
2. Fischer Ch. (2007): The complexities of modern food consumption and implications for international food product marketers. Journal of International Food and Agribusiness Marketing, 19 (1): 7-35; ISSN 0897-4438.
3. Gracia A., Albisu L.M. (2001): Food consumption in the European Union: Main determinatris; and country differences. Agribusiness, 17 (4): 49-488.
4. Harif J.H. (2003): Product Quality versus emotional benefits? In: 83rd EAAE Seminar, Chania, Greece. Available at http://eaae.maich.gr/83eaae/ papers/ (15.04.2006)
5. Horská E., Bielik P. (2004): Integration of the Slovak Republic to the European Union: Opportunities and threats for business Sphere. Management (8):19-22; ISSN 0354-8635.
6. Horská E., Orémus P. (2007): The European Market Environment and Its Diversity. In: Bielik P., Dragan G.: The Path of Internationalization and Integration in the Europe of Regions. Editura Economica, Bucharest, pp. 43-59; ISBN 978-973709-322-6.
7. Kotler P., Trias de Bes F. (2003): Lateral Marketing - New Techniques for Finding Breakthrough Ideas. John Wiley & Sons, Inc., New Yersey, USA.
8. Kretter A., Ubrežová I. (2006): Factors of successfulness of organic markets. Agricultural Economics - Czech, 52 (8): 358-368.
9. Nagyová L., Kročanová M. (2007): Food Quality in the Context of National and European Labels. Proceedings from scientific workshop The Path of Internationalization and Integration in the Europe of Regions. SPU, Nitra, pp. 1-7; ISBN 978-90-8069-857-7.
10. Poole N.D. (1997): Change in the European food industry: A research agenda for marketing economists. Journal of International Food and Agribusiness Marketing, 9 (1): 1-17; ISSN 0897-4438.
11. Sojková Z., Kropková Z. (2007): Investigation of Convergence Tendencies in the EU. In: Bielik P., Dragan G.: The Path of Internationalization and Integration in the Europe of Regions. Editura Economica, Bucharest, pp. 63-88; ISBN978-973709-322-6.,
12. Živělová I., Jánsky J. (2006): The possibilities of organic food market's development in the Czech Republic. Agricultural Economics - Czech, 52 (8): 321-327.