Children's purchase behavior in the snack market: Can branding or lower prices motivate healthier choices?

Appetite

Volumn 117, Issue , 2017, Pages 247-254

  Hartmann, Monika ^a   Cash, Sean B ^b   Yeh, Ching Hua ^a   Landwehr, Stefanie C ^a   McAlister, Anna R ^c  

^a UNIVERSITY OF BONN   (Germany)

^b TUFTS UNIVERSITY   (United States)

^c ENDICOTT COLLEGE   (United States)

Author keywords

Aggregated and mixed logit models; Branding; Children as consumers; children's food preference; Discrete choice experiment; Marketing

Indexed keywords

YOGHURT;

APPLE; ARTICLE; CHILD; CHILD BEHAVIOR; CHILD NUTRITION; CONSUMER ATTITUDE; COOKIE; COST; DECISION MAKING; FAST FOOD; FEMALE; FOOD PACKAGING; FOOD PREFERENCE; HEALTHY DIET; HUMAN; HUMAN EXPERIMENT; MALE; MARKETING; MASSACHUSETTS; MONEY; NUTRIENT CONTENT; SCHOOL CHILD; COMPARATIVE STUDY; ECONOMICS; INFORMATION PROCESSING; MOTIVATION; PATIENT COMPLIANCE; PSYCHOLOGICAL MODEL; PSYCHOLOGY; QUALITATIVE RESEARCH; STATISTICAL MODEL;

BOSTON; CHILD; CHILD BEHAVIOR; CHILD NUTRITIONAL PHYSIOLOGICAL PHENOMENA; CHOICE BEHAVIOR; CONSUMER BEHAVIOR; FAST FOODS; FEMALE; FOCUS GROUPS; FOOD PACKAGING; FOOD PREFERENCES; HEALTHY DIET; HUMANS; LOGISTIC MODELS; MALE; MODELS, PSYCHOLOGICAL; MOTIVATION; PATIENT COMPLIANCE; QUALITATIVE RESEARCH; SNACKS;

EID: 85021986119     PISSN: 01956663     EISSN: 10958304     Source Type: Journal    
DOI: 10.1016/j.appet.2017.06.014     Document Type: Article

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