Convincing the crowd: Entrepreneurial storytelling in crowdfunding campaigns

Strategic Organization

Volumn 15, Issue 2, 2017, Pages 194-219

  Manning, Stephan ^a   Bejarano, Thomas A ^a  

^a UNIVERSITY OF MASSACHUSETTS BOSTON   (United States)

Author keywords

crowdfunding; entrepreneurship; narrative; resource mobilization; storytelling

Indexed keywords

EID: 85019070271     PISSN: 14761270     EISSN: 1741315X     Source Type: Journal    
DOI: 10.1177/1476127016648500     Document Type: Article

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