Artificial neural network decision support systems for new product development project selection

Journal of Marketing Research

Volumn 37, Issue 4, 2000, Pages 499-507

  Thieme, R Jeffrey ^a   Song, Michael ^a   Calantone, Roger J ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0034346267     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.37.4.499.18790     Document Type: Article

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