Hippies, Hummer Owners, and People Like Me: Stereotyping as a Means of Reconciling Ethical Consumption Values with the DSP

Journal of Macromarketing

Volumn 37, Issue 1, 2017, Pages 57-71

  Barnhart, Michelle ^a   Mish, Jenny ^b  

^a OREGON STATE UNIVERSITY   (United States)

^b One 4 All Development   (United States)

Author keywords

dominant social paradigm; ethical consumption; ideology; macromarketing; stereotypes; sustainability

Indexed keywords

EID: 85012014517     PISSN: 02761467     EISSN: 15526534     Source Type: Journal    
DOI: 10.1177/0276146715627493     Document Type: Article

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