Understanding the Attitude-Behavior Gap for Renewable Energy Systems Using Behavioral Reasoning Theory

Journal of Macromarketing

Volumn 33, Issue 4, 2013, Pages 273-287

  Claudy, Marius C ^a   Peterson, Mark ^b   O'Driscoll, Aidan ^c  

^a UNIVERSITY COLLEGE DUBLIN   (Ireland)

^b UNIVERSITY OF WYOMING   (United States)

^c DUBLIN INSTITUTE OF TECHNOLOGY   (Ireland)

Author keywords

attitude behavior gap; behavioral reasoning theory; diffusion of innovation; macromarketing; renewable energy; sustainability

Indexed keywords

EID: 84891760532     PISSN: 02761467     EISSN: 15526534     Source Type: Journal    
DOI: 10.1177/0276146713481605     Document Type: Article

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