It's not easy being green: The effects of attribute tradeoffs on green product preference and choice

Journal of the Academy of Marketing Science

Volumn 41, Issue 2, 2013, Pages 171-184

  Olson, Erik L ^a  

^a BI NORWEGIAN BUSINESS SCHOOL   (Norway)

Author keywords

Green product adoption; Negative attribute correlations; Rebound effects; Sustainability; Value action gap

Indexed keywords

EID: 84874190075     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-012-0305-6     Document Type: Article

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