Zapping behavior during commercial breaks

Journal of Advertising Research

Volumn 41, Issue 3, 2001, Pages 25-29

  Tse, Alan Ching Biu ^a   Lee, Ruby P W ^b  

^a CHINESE UNIVERSITY OF HONG KONG   (Hong Kong)

^b WASHINGTON STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0345648674     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/JAR-41-3-25-29     Document Type: Article

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