Corporate Sustainable Development and Marketing Communications on Social Media: Fortune 500 Enterprises

Business Strategy and the Environment

Volumn 26, Issue 5, 2017, Pages 569-583

  Lee, Ya Ching ^a  

^a NATIONAL SUN YAT SEN UNIVERSITY   (Taiwan)

Author keywords

customer centric; overconsumption; sustainability; sustainable mindsets

Indexed keywords

CORPORATE STRATEGY; INDUSTRIAL PERFORMANCE; INFORMATION AND COMMUNICATION TECHNOLOGY; MARKETING; SOCIAL MEDIA; SUSTAINABILITY; SUSTAINABLE DEVELOPMENT;

EID: 85007452843     PISSN: 09644733     EISSN: 10990836     Source Type: Journal    
DOI: 10.1002/bse.1936     Document Type: Article

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