An analysis and visualization methodology for identifying and testing market structure

Marketing Science

Volumn 35, Issue 1, 2016, Pages 182-197

  France, Stephen L ^a   Ghose, Sanjoy ^b  

^a MISSISSIPPI STATE UNIVERSITY   (United States)

^b UNIVERSITY OF WISCONSIN MILWAUKEE   (United States)

Author keywords

Big data; Brand switching; Cluster analysis; Likelihood estimation; Market segmentation; Market structure; Submarket analysis; Visualization

Indexed keywords

EID: 85000351122     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.2015.0958     Document Type: Article

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