HINoV: A new model to improve market segment definition by identifying noisy variables

Journal of Marketing Research

Volumn 36, Issue 4, 1999, Pages 501-509

  Carmone, Frank J ^b   Kara, Ali ^a   Maxwell, Sarah ^b  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0033229533     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1177/002224379903600408     Document Type: Article

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